General information
USHPA Pilot is a 64-page, full color magazine published quarterly for USHPA members and subscribers. All members of USHPA receive a subscription to the magazine as a membership benefit. Individual subscriptions are also available for sale to the general public. Current distribution of the magazine is approximately 9,000.
Demographic information
Display advertising contract
Display advertising rates
All prices shown are per issue.
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4-COLOR ADS
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1 ISSUE
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2-3 ISSUES
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4 ISSUES
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Double Page
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$1,800
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$1,656
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$1,548
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Full Page
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$990
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$911
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$851
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1/2 Page Horizontal Spread
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$990
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$911
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$851
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1/2 Page Horizontal
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$635
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$584
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$546
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1/3 Page Vertical
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$490
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$451
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$421
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1/4 Page Square
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$410
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$377
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$353
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Gear Brief
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$400
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$368
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$344
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1/6 Page Vertical
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$300
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$276
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$258
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Marketplace Vertical
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$150
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$138
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$129
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SPECIAL PLACEMENT ADS
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1 ISSUE
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2-3 ISSUES
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4 ISSUES
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Back Cover
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n/a
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n/a
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$1,000
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Inside Front Cover
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n/a
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n/a
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$950
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Inside Back Cover
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n/a
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n/a
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$950
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Table of Contents
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n/a
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n/a
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$950
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PASA-certified schools receive a 25% discount on display advertisements in the magazine promoting their instructional (not equipment) offerings.
Display advertising sizes
Full page ad template
Mechanical requirements
Page Width: 3 columns
Press Type: Heat-set web
Trimmed Size: 8-3/8" x 10-7/8"
Binding: Saddle Stitch
Screen: 150 line
Display advertising dimensions (in inches) at 300DPI
For bleeds, add 1/4" to ALL FOUR EDGES of 1/3 ads and larger.
Set all important text and graphics a minimum of 1/4" within the trimmed size to prevent any accidental trimming of ad content.
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ADVERTISEMENT SIZE
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DIMENSIONS
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Double Page
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16-3/4 x 10-7/8
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Full Page
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8-3/8 x 10-7/8
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1/2 Page Horizontal Spread
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16-3/4 x 5-1/4
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1/2 Page Horizontal
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8-3/8 x 5-1/4
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1/3 Page Vertical
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3 x 10-7/8
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1/4 Page Square
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4-5/8 x 4-5/8
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Gear Brief
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*Varies based on content – Roughly the same as the 1/4 page square
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1/6 Page Vertical
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2-1/4 x 4-5/8
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Marketplace Vertical
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2 x 3
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Display advertising deadlines
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ISSUE
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INSERTION ORDER DUE
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MATERIAL DUE
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Winter (Jan, Feb, Mar)
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Nov 1
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Nov 15
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Spring (Apr, May, Jun)
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Feb 1
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Feb 15
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Summer (Jul, Aug, Sep)
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May 1
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May 15
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Fall (Oct, Nov, Dec)
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Aug 1
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Aug 15
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