Magazine display advertising

Display advertising is accepted for the organization's full color printed magazine.

General information

USHPA Pilot is a 64-page, full color magazine published every other month for the Association’s members and subscribers.  All members of USHPA receive a subscription to the magazine as a membership benefit and it serves as the Association’s official printed newsletter.  Individual subscriptions are also sold to the general public. Current distribution of the magazine is approximately 9,000. All ads are printed at high resolution 300dpi.

Demographic information

Display advertising contract

Display advertising rates

Display advertising rates: Display Ad Sizes & Rate Chart

PASA-certified schools receive a 25% discount on display advertisements in the magazine promoting their instructional (not equipment) offerings.

Special positions

Annual ad contracts are eligible for special positions within the issue: Back Cover, Inside Front Cover, Inside Back Cover, and Table of Contents. Other positions are available by requests for an additional 10%. For current pricing refer to the Display Ad Sizes & Rate Chart.

Display advertising sizes

Image title

Full page ad template

Mechanical requirements

Page Width: 3 columns
Press Type: Heat-set Web
Trimmed Size: 8-3/8" x 10-7/8"
Binding: Saddle Stitch
Screen: 150 line

Display advertising physical dimensions (in inches) at 300DPI

For bleeds, add 1/4" to ALL FOUR EDGES of Third Page ads and larger. Advertisers should also be sure to set all important text and graphics a minimum of 1/4" within the trimmed size to prevent any accidental trimming of ad content.


Double Page 16-3/4 x 10-7/8
Full Page 8-3/8 x 10-7/8
1/2 Page Spread 16-3/4 x 5-1/4
1/2 Page 8-3/8 x 5-1/4
1/3 Page 3 x 10-7/8
1/4 Page 4-5/8 x 4-5/8
1/6 Page 2-1/4 x 4-5/8
Classified 2 x 3
1/2 Classified 2 x 1-3/8

Display advertising deadlines

Closing Dates

Issue Insertion Order Due Material Due
Winter: Jan/Feb/Mar
Nov 01 Nov 15
Spring: Apr/May/Jun
Feb 01 Feb 15
Summer: Jul/Aug/Sep
May 01 May 15
Fall: Oct/Nov/Dec
Aug 01 Aug 15

For questions about this information, email USHPA advertising.

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