Magazine Display Advertising

Display advertising is accepted for the organization's full color printed magazine.

General information

USHPA Pilot is a 64-page, full color magazine published quarterly for USHPA members and subscribers. All members of USHPA receive a subscription to the magazine as a membership benefit. Individual subscriptions are also available for sale to the general public. Current distribution of the magazine is approximately 9,000.  

Demographic information

Display advertising contract

Display advertising rates

All prices shown are per issue.

4-COLOR ADS

1 ISSUE

2-3 ISSUES

4 ISSUES

Double Page

$1,800

$1,656

$1,548

Full Page

$990

$911

$851

1/2 Page Horizontal Spread

$990

$911

$851

1/2 Page Horizontal

$635

$584

$546

1/3 Page Vertical

$490

$451

$421

1/4 Page Square

$410

$377

$353

Gear Brief

$400

$368

$344

1/6 Page Vertical

$300

$276

$258

Marketplace Vertical

$150

$138

$129

SPECIAL PLACEMENT ADS

1 ISSUE

2-3 ISSUES

4 ISSUES

Back Cover

n/a

n/a

$1,000

Inside Front Cover

n/a

n/a

$950

Inside Back Cover

n/a

n/a

$950

Table of Contents

n/a

n/a

$950

 

PASA-certified schools receive a 25% discount on display advertisements in the magazine promoting their instructional (not equipment) offerings.

Display advertising sizes

 

Full page ad template

Mechanical requirements

Page Width: 3 columns
Press Type: Heat-set web
Trimmed Size: 8-3/8" x 10-7/8"
Binding: Saddle Stitch
Screen: 150 line

Display advertising dimensions (in inches) at 300DPI

For bleeds, add 1/4" to ALL FOUR EDGES of 1/3 ads and larger.
Set all important text and graphics a minimum of 1/4" within the trimmed size to prevent any accidental trimming of ad content.

ADVERTISEMENT SIZE

DIMENSIONS

Double Page

16-3/4 x 10-7/8

Full Page

8-3/8 x 10-7/8

1/2 Page Horizontal Spread

16-3/4 x 5-1/4

1/2 Page Horizontal

8-3/8 x 5-1/4

1/3 Page Vertical

3 x 10-7/8

1/4 Page Square

4-5/8 x 4-5/8

Gear Brief

*Varies based on content – Roughly the same as the 1/4 page square

1/6 Page Vertical

2-1/4 x 4-5/8

Marketplace Vertical

2 x 3

Display advertising deadlines

ISSUE

INSERTION ORDER DUE

MATERIAL DUE

Winter (Jan, Feb, Mar)

Nov 1

Nov 15

Spring (Apr, May, Jun)

Feb 1

Feb 15

Summer (Jul, Aug, Sep)

May 1

May 15

Fall (Oct, Nov, Dec)

Aug 1

Aug 15