Advertising demographics

The readers of the USHPA magazine are affluent, educated and mature, with an average annual income of nearly $82,000 and an average age of 46.

The United States Hang Gliding & Paragliding Association has been publishing a monthly magazine for its membership since 1971. All members of USHPA receive a subscription to the magazine as a membership benefit and it serves as the association’s official newsletter. Individual subscriptions are also sold to non pilots.

Reader Demographics
Total Magazine Circulation8,951
Average Age46
Average Salary$82,000
GenderMale 91.1%
Female 8.9%
College Graduates72%
Advanced Pilot Rating3,268
Hang Glider Pilots4,057
Paraglider Pilots3,968
Both Hang Glider and Paraglider926

Data as of July 2010
*As of June 2004

Members and Subscribers by Region
1 (AK, OR, WA)1208
2 (NorCal, NV)1467
3 (SoCal, HI)1318

4 (AZ, CO, NM, UT)

5 (ID, MT, WY, Canada)448

6 (AR, KS, MO, NE, OK, Intl except Canada)

7 (IL, IN, IA, MI, MN, ND, SD, WI)383
8 (NH, CT, ME, MA, RI, VT)391
9 (DE, KY, MD, OH, PA, VA, WV, DC)587
10 (AL, FL, GA, MS, NC, SC, TN, VI, PR)872
11 (LA, TX)286
12 (NJ, NY)443

Data as of 1/22/2016

Image title

For questions about this information, email USHPA advertising.